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IT'S A FACT:
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Harley owners tend to have a higher education and income level than other motorcycle owners have, and tend to be somewhat older.
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About half of all new Harley-Davidson sales are to people switching from other brands.
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More women are participating in motorcycling. This shows up in sales of the Sportster 883 model, 9% of which are female riders.
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| Harley-Davidson
Customer Profile |
|
|
1990
|
HARLEY-DAVIDSON
|
INDUSTRY
TOTAL
|
|
Median
age
|
34.4
years |
29.6
years |
|
Median
household income
|
$35,700 |
$22,500 |
|
Male
|
95% |
90% |
|
Married
|
57% |
49% |
|
|
|
|
| Occupation |
|
|
|
Blue
collar
|
53% |
55% |
|
White
collar
|
40% |
31% |
|
|
|
|
| Education |
|
|
|
High
School graduate
|
90% |
75% |
|
Some
college and/or degree
|
44% |
38% |
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© 1999 - 2002 The Little Shack That Could
|
